Bero Padel Classic

When Bero planned their first-ever Padel Classic Pro-Am during Wimbledon Week, our client, Monday Standard turned to Luminaire to bring the vision to life. With the client team based in the United States, we acted as their production partner on the ground, managing every detail in the run-up to the event.

The entire transformation was installed overnight, with the venue returned to its original state just two hours after the event finished. We delivered a bold branded entrance archway, court glass vinyls, directional signage, sponsor graphics, and custom wall treatments that fully immersed guests in the brand experience.

Entertainment zones were brought to life with a bespoke photo moment, a branded table tennis setup, and a full d&b audio system for DJs and presenters. Live video screens displayed tournament leaderboards throughout the day, and the final moments were marked with a confetti drop to celebrate the winners.

With only one week to go, global activewear brand Vuori joined the event. In response, we transformed the on-site padel shop container into a fully branded Vuori pop-up store. We also added branding around the cold plunge and sauna areas to support their wider activation. The result was a strong visual presence that impressed both the client and the guests.

This was a high-impact production delivered under tight timeframes, with every element carefully executed. A seamless experience for our client and a promising start to a lasting partnership.