VOLVIC VIP HydeAway at BST Hyde Park

Lumiare were approached by the Freuds team to create an immersive space to host the ultimate ‘Volvic Hydeaway’, a VIP offering at BST, Hyde Park, London for Volvic to showcase their new Touch of Fruit sparkling drink. With its own private bar fully branded by Volvic creating a VIP hidden forest within the two week long festival. 

We were instructed for the full design and build of the Volvic VIP Hydeaway - this included the swing seat, waterfall backdrop, step & repeat and welcome arch. We presented initial drawings to the Freuds team. Following sign off the drawings would then be approved by both the Volvic and BST teams. 

Given the nature of London’s infamous Hyde Park, the BST event has limited access for setup, we worked with the principal contractor and had access 3 days before the gates opened to the public to ensure the Volvic VIP Hydeaway was completed for opening night. Challenges included ensuring stakeholders from Freuds, Volvic and BST were happy, during the design process we had to be cautious of timing to ensure all those involved had time to approve all drawings. 

Prior to set-up, our in-house Scenic Department ensured the build quality matched the design plan set out by ourselves and the clients. Other challenges included the longevity of the event and the unruly British weather - we had to ensure all pieces were built to withstand the two week long event and any possible British weather.